Signs are part of the fabric of America. From the roadside Burma Shave billboards to the bright neon lights of Las Vegas, signs have come to define the businesses they represent. The best examples are iconic; instantly recognizable and capable of invoking memories and emotion. It is hard to improve on such a simple thing. But the advent of LED message centers has changed the ways signs are used and the impact they have on the public.
Marketing talk today is all about the Internet. First, you must have a state of the art website, complete with all tools and features. Then you to promote it through various techniques, including search engine optimization and social media marketing. For the small business, however, start up with a storefront, more traditional marketing is still a game changer. When it comes to attracting new business, the best help still comes from your local sign companies.
Business signages have come a long way, mostly due to rapid technological advances. From just a visually appealing symbol to drive foot traffic, these signages have been transformed into visually entertaining and interactive marketing strategy tools for customers to experience. They are not just installed on business premises for the sake of announcing “We are here!”, but they are also used to spur actual customer engagement. Read more
More than just a logo, your brand represents an entire marketing experience that dictates whether or not your customers will remember you and decide to purchase your goods and services. Your brand is the ‘face’ of your business, and that’s why it needs to permeate every aspect of your operations, from websites, billboards, marketing paraphernalia, and even your signs. Experts say that customer is more likely to purchase from a brand that he is familiar with, and in that sense, an instantly recognizable sign can be the seed that blossoms into future sales. Read more
Years ago, businesses often turn to tarpaulins printed with big, bold letters in bright colors. These traditional signage displays have been effective not only in catching the attention of passersby, but also in establishing the brand identity of a business. Simply put, signage displays are one way that a business can introduce themselves in the least amount of time. Read more