LED signs are a very useful tool in advertising. Because LED signs are bright and striking, it’s easy to get your business sign noticed. These signs also allow you to advertise the products or services that you’re offering. Many businesses are also utilizing these signs because of their advantages. LED message signs are less expensive to operate compared to traditional fluorescent signs and last considerably longer. With LED signs, you also have more options when it comes to the types of ads you can put up. You can use text, videos, or images in your advertisements.
LED signs offer all these advantages and more, but how can businesses use these signs to boost their business? A LED business sign can certainly attract attention, but how can a business create brand awareness using their LED signs? Here are a few innovative ways to use LED signs to boost your business:
Programming the message sign to change its contents at any time is easy. To make your business appeal more to customers and bring in new ones, you can personalize the sign to greet them throughout the day. A simple greeting such as “Have a great day!” is nice to see, as well as greetings like “Merry Christmas!” and “Happy Thanksgiving!” depending on the occasion or season.
- Product/Service Information
If you’re making much-awaited products available in your store, or are rolling out new services, then you can put this information on your LED message sign for everyone to know.
Many prefer to buy products or services from credible and trusted businesses. If you’ve received awards or recognition from well-known groups, then you can also include that information on your sign. A “Voted the Best in the State” sign can get a lot of new customers interested in trying out your business.
- Time-Sensitive Specials
You can make upcoming or ongoing promos like flash sales, discounts, and buy-one-get-one specials known to customers by putting it up on the LED sign.
- Customer Testimonials
One of the best ways to get new people to take interested in your business is through a referral from a previous customer. This will show that you’re a business that offers quality services or products. By putting up customer testimonials signed by satisfied clients, you can get new people to try out your business.
- Pictures and Videos
You can also display photos and videos of your products or of customers enjoying the quality services you offer. Photos or videos from your business’ participation in trade shows and fairs are also great materials to show on your LED message sign.
The Top Three Reasons Why Businesses Use LED Signs, Mossbauer Science News