When starting up a small business, polishing production and operations is just one of the things you will need to do to get your business flourishing. You will also need to take care of advertising and marketing your products or services to the general public in order to turn them into clients.
In advertising, the wider the audience you want, the more expensive it could get. Advertising in TV could be too large an investment for you right now, so before you brainstorm catchy tunes and fun commercial shoots, start small and aim for your community with signs you could put outside your store or on poles and other places.
According to Chron.com writer Nancy Wagner,
Reaching prospective buyers on the go makes outdoor advertising signs a productive way to promote your company. The possibilities seem endless for advertising your company with a simple sign, including billboards and signage for the outside of your store. Other advertising possibilities include transit shelters or on banners hung at Little League games as a sponsor, all of which require a carefully crafted message on a sign that stands up to the elements. The first step in making your outdoor ad starts with choosing a display spot, such as on top of a gas station pump, on a billboard along a highway or on a banner hung on your building.
You could certainly make a sign yourself, but if you want something more durable and eye catching, you can try hooking up with reputable Tulsa sign companies like Crown Neon Signs. Doing so can ensure you that you’ll get professionally-made signs that are meant to capture the attention of passersby.
When thinking of a design for your sign, you want to have a clear and concise message that will bring the best out of your business. Write something catchy on the sign and use contrasting colors so people wouldn’t have a hard time reading them. While creating an attractive design is ideal, remember not to put too many elements on it; keep it simple and work together with trusted sign companies in Tulsa, OK.
There are all kinds of signs you could use like LED signs, neon signs, monument signs, and more. Just figure out which would fit your business best and create a great ad that will get people coming to your store. Soon, you won’t even need to advertise.
(Info from How to Make Outdoor Advertising Signs, smallbusiness.chron.com)