Business signages have come a long way, mostly due to rapid technological advances. From just a visually appealing symbol to drive foot traffic, these signages have been transformed into visually entertaining and interactive marketing strategy tools for customers to experience. They are not just installed on business premises for the sake of announcing “We are here!”, but they are also used to spur actual customer engagement.
Indeed, the evolution to digital signage is a fascinating thing. In fact, a sign company has been continuously promoting digital signage as the future of commercial advertisement.
Why digital signage works better
Just like traditional signage, digital signages are used to inform customers about products and services businesses offer. It can be installed either outdoors or indoors depending on its purpose. Because of its interactive nature, digital signage creates a more lasting impression than traditional signage does.
The rapid growth of digital signage in businesses stems from the fact that organizations can send a specific and targeted message at the right place and time where people who are most likely to benefit are. According to a 2010 study, 47% of consumers specifically remembered seeing a digital-based signage or video, while 19% had actually made an unplanned purchase after seeing digital signage.
Digital signage have proven effective in driving sales and attracting new customers to buy a company’s product or hire a firm’s services. It’s also a much cheaper way to advertise your products, expand a business’s target base, and give customers a better shopping experience.
The unobtrusive nature of digital signage also works in your favor, as it can successfully advertise the company’s products and services without being too tacky.
Techorating and Digital Signage
Coined by LG Electronics back in 2008, ‘techorating’ is the process of decorating a room by merging design with digital technology. While the goal back then was to upgrade the interior design of residential homes, techorating has been enthusiastically adopted by commercial businesses as it helps drive more foot traffic and induces the consumers to know more about the company’s products and services. Great examples of techorating can be found in hospital and hotel lobbies, restaurants, and museums in the form of information kiosks and interactive digital signs.
For retailers, quality digital signage is the easiest way to communicate with customers as these can help customers to physically navigate around the shop without having to ask the most basic questions. This is important as most customers don’t like to be bothered whist shopping and would like to do their errands quietly without intervention from a salesperson until they ask.
There’s no doubt that digital signage will continue to evolve and develop to be one of the most formidable marketing strategies in the near future.
White Paper: The Evolution of Digital Signage, Insight.com
Evolution of Digital Signage in Retail: Turning Customers into Fans, Wired.com