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Electronic message centers (EMCs) are quickly growing into the next trend of signs, reports Regan Dickinson for Sign & Digital Graphics Magazine. With a fast-paced society having little time to read signs, marketing messages today must be simple and straight to the point. As many businesses realized, pictures definitely speak louder than words, which is why they’re quick to pick up the trend. In this case, what is considered modern signage is actually a return to its primitive roots.
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When starting up a small business, polishing production and operations is just one of the things you will need to do to get your business flourishing. You will also need to take care of advertising and marketing your products or services to the general public in order to turn them into clients.
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Brand awareness is an important aspect of running a business, especially when your company is relatively new in the market. Unless you’re a monopoly running a commodity that everyone needs, you need to take an active approach in advertising and brand awareness if you want people lining up at the counter. Although advertising can get expensive if you’re aiming for a wider target audience, you can start small with the right signs.
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